Los Angeles, CA. – Amsterdam, The Netherlands , Oct 14, 2004 - Through a programming pact that is redefining the home entertainment experience, IFILM and Philips announce a partnership to provide consumers premium entertainment programming on Philips Streamium products. As a result, viewers can interact with the IFILM Network’s rich selection of popular short form content including films, music videos, movie and video game trailers, Viral Videos and celebrity interviews in the comfort of their living room. The Philips’ Streamium range of products provides the user with wireless access to their PC or enriched entertainment directly from Internet into the home.
This partnership will provide users with a truly unique offering combining the best content from the Internet with the simplicity and ease of watching TV. As well as having access to IFILM’s massive library of the best short form entertainment content on the Web, Streamium users can connect to dedicated IFILM channels, updated in real time, which show them the most popular and fastest moving content across the whole IFILM Network.
“In just a couple of clicks of the remote control users will be able to see the hottest clips in each of our content categories, at full screen TV resolution, as soon as they’re published to our network,” said Blair Harrison, CEO, IFILM. “The immediacy of the Web plus the enormous reach of IFILM meets the simplicity and quality of TV. It’s what our users have always wanted.”
Today, Philips offers the broadest range products that enable consumers to wirelessly access and enjoy entertainment, information and services. This new world of freedom is encapsulated in Philips’ vision of Connected Planet.
“Connected Planet is the way Philips is giving consumers the freedom to explore their own digital worlds”, Gerhard Faltner, Senior Marketing Manager for Connected Planet at Philips Consumer Electronics explains. “With the Streamium products as lead product range within Connected Planet the user is able to wirelessly link a PC to a TV or home entertainment system and access and enjoy their digital entertainment as well as entertainment directly from the Internet anywhere and anyplace. We are delighted with IFILM as one of the most important Internet content partners as this will further enrich our Internet Entertainment offering and will help to deliver the promise of our Connected Planet vision.”
Both Philips and IFILM will continue with active service development throughout the term of the multi-year agreement, as well as implement an online and offline marketing program to promote the services globally to consumers.
As an anchor tenant on the Philips Streamium Device, content from across the IFILM Network will be available so consumers can enjoy a television entertainment experience with signature Internet interactivity. IFILM will serve its network’s most popular programming to Philips consumers through intuitive navigation and an easy interface. The current IFILM service offering on Philips Streamium products includes movie trailers, music videos, short films and video game videos, all available on demand via a few remote control button clicks.
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