Philips lights up Amsterdam with 2006 FIFA World Cup™ ambient campaign

December 01, 2005

Amsterdam, The Netherlands, Dec 01, 2005 - Philips shares with the world today its proud sponsorship of the 2006 FIFA World Cup™ with the placement of a massive outdoor campaign visual measuring 25m x 31m on its headquarters in Amsterdam. The visual shows Philips Consumer Electronics' new advertising campaign “Your FIFA World Cup™ starts here” with the Philips’ Cineos FlatTV with Ambilight. Through projection onto the building, passing consumers will experience the effect of Ambilight TV right in front of their eyes.

The visual will be installed until December 15 and will coincide with the final draw for the 2006 FIFA World Cup™ scheduled to take place in Leipzig on December 9. The projection of the Ambilight Flat TV will be visible during the hours of darkness.

Every four years, FIFA World Cup™ fever grips the planet. It has consistently broken TV viewing records and the 2006 FIFA World Cup™ is expected to reach an accumulated television audience figure of over 30 billion in more than 200 nations. Less than 1% of all football fans will actually get to see the 2006 FIFA World Cup™ matches in one of the stadiums and more than 99 % will be at home or in bars and clubs watching the games on TV.

Philips delivers with its Cineos FlatTV with Ambilight, a more immersive viewing experience by analyzing - in real time – incoming television signals to dynamically produce background lighting to match images displayed on the screen.