Simplicity: a new business mindset, not just a marketing slogan

December 02, 2005

Amsterdam, the Netherlands, Dec 02, 2005 - Rudy Provoost, CEO of Philips Consumer Electronics, delivered a presentation at the International Marketing Congress.

His speech was titled 'Simplicity: a new business mindset, not just a marketing slogan'. It explains that simplicity is as real and important a value as cost, and is more than just a marketing slogan. Driven by consumer insight and strategic foresight, simplicity is a business mindset that is reflected in all aspects of the organization and can create a culture of passion.

Download the presentation from the box in the right column.

CE Communications Department
Philips Consumer Electronics

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 125,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at
+ www.philips.com/newscenter.

 

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