Aurea by Philips – now available across 30 countries in Europe

Amsterdam, The Netherlands, Sep 28, 2007 - Signalling one of the most significant launches of the autumn/winter season 2008, the new Aurea Flat TV by Philips- which reinvents television viewing- is now available in shops in over 30 countries in Europe.

Philips is celebrating the introduction with a series of special events across the region from Paris and London to Warsaw and Vienna, Stockholm and Athens. Aurea will be displayed in unusual venues spanning Europe during the autumn season: ready-to-wear fashion weeks; top interior design fairs; celebrity parties; national film festivals; and in luxury hotels and restaurants.

Celebrating the arrival of Aurea in the UK, Philips has teamed up with iconic supermodel Eva Herzigova to mark the launch with an appearance in the window at Harrods in London and store appearances in Selfridges, Manchester and House of Fraser, Glasgow.

In The Netherlands, Aurea will be launched at a “seduction by light” debate during the Dutch Film Festival in Utrecht, with luminaries from the Dutch film industry including Monique van de Ven (actress/director), Jean van der Velde (director), Bert Pot (cameraman) and René Mioch (film-maker).

This is part of the highly creative Aurea campaign “Seduction by Light” which involves partnerships with photographer Vincent Peters, Alber Elbaz of the House of Lanvin, and Paris-based jewellery designer, Lorenz Baumer, as well as renowned film director Wong Kar Wai – who has created an exclusive film for the extensive campaign “There’s only one sun.”

The Aurea Flat TV by Philips is the ultimate entertainment experience that combines hints of seduction and desire together with luxury design and captivating light. Marking a departure from the world of television as we know it today, Aurea creates an experience that is cinematically immersive, allowing the viewer to escape from daily life.

Please contact your local Philips representative for availability and pricing of Aurea. For further information on Aurea, please visit + http://www.philips.com/aurea

CE Communications Department
Philips Consumer Electronics

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 125,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at
+ www.philips.com/newscenter.

 

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