Philips launches distinctive new and fashionable look for entertainment

The Power of Emotion

Las Vegas, United States – Philips has unveiled the Design Collection, a refreshingly distinctive new look for its latest range of consumer lifestyle entertainment products. Using materials that blend effortlessly into modern interiors. the Design Collection* enhances emotions as evoked by stunning design and immersive audio and visual content creating the ultimate in fashionable entertainment for the home. 

Beauty and purity

Inspiration pure geometry

Inspired by a desire to lead with emotion and readdress the dominance of technology and masculinity in home entertainment products, the new Design Collection seeks to create a better balance between function, emotion and technology. The minimalist design signature combines rounded curves with pure materials and light, creating a harmonious, luxury feel which blends effortlessly into its surroundings.

 

“Design is about experience and consumers want products that combine purity and beauty and trigger their emotions,” said Stefano Marzano, CEO and Chief Creative Director at Philips Design. “We have created a collection that transforms the consumer’s space and enhances their entertainment experience, resulting in a Design Collection that is thoroughly distinctive in today’s cluttered consumer electronics world.”

Uniqueness and differentiation

HTS6100

Developed by the award-winning Philips Design, the innovation inspiring the new Design Collection was driven by research revealing that consumers are looking for products with more emotional value - products that have more personal meaning and contribute to the harmony of their environment. “Consumers are frustrated and confused by the so-called “sea of similarity”, where all products look alike – masculine, technical and monotonous. They want outstanding products that are advanced and beautiful,” said Andrea Ragnetti, CEO of Philips Consumer Lifestyle Sector. “We want to help simplify their lives through unique and highly differentiated design by creating experiences, seducing the senses and bringing emotion into the world of technology”.

 

Products will be available in the first half of 2008. For more information about the new Design Collection, please visit: www.philips.com/designcollection


* Products featuring Philips’ new design identity include:
Flat TV (7000, 5000 and 3000 ranges)
Home theater system (9810, 8150, 8140, 7500, 6515, 3300-3500 range
Wireless Audio Center (7500)
Blu Ray disc player (7200)
Digital video player (DVP 5900 range, 4100)
Hard disc recorder (HDR 3800)
Wireless audio system (WAS6050)
Go Gear MP3 and MP4 players (SA43, SA65, SA52BT, and SA52 ranges)
Music Center (MCi500H)

Images

The Power of Emotion

 

 

Inspiration pure geometry

 

 

Philips HTS6100

 

 

For further information, please contact:

Philips Consumer Lifestyle

Andrew Goldman
Tel:  + 31 2- 59 77912   
Email:  andrew.goldman@philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.